How-To Keep Your Business Visible During Construction

Construction causes a dilemma that most retailers don’t anticipate and don’t know how to overcome. Road closures, building renovations, and large construction areas can have a dramatic affect on retail businesses. The chaos of construction can make your store disappear behind scaffolding, big trucks, and closed entrances. Letting your store sit idly while the construction is underway is the worst way to handle the inconvenience.Customers become very confused when construction is going on around a business. Their initial instinct is to assume the store is closed. It’s important to let customers know that your store is there, with their favorite products, and waiting for them to stop in. A giant vinyl banner across your storefront is a great way to emphasize this to your customers. A simple sign saying “We’re Still Here- Come Say Hello” is just enough to make customers aware that you are there.Road construction can have a detrimental effect on retail stores. Most construction makes the parking lot entrances virtually impossible to see and make shops very difficult to get to. Face this dilemma head on with bold signage that shows the way. If the typical parking entrance is closed, place a sign that directs them where to go using arrows. Use multiple signs if you need to. You can hang a vinyl banner along the construction fences, place temporary yard signs around the curbs, or use sign poles to hold the temporary signage. It may take some of your budget to add the signage, but it will help ensure your business stays steady during construction.Many retail districts and shopping strips are taking time to renovate their entire shopping center to more updated and modern exteriors. The tall scaffolding, parking lots full of work trucks, and cherry pickers at your storefront make your business very noticeable. This is another great use for a custom banner as well as bold window signs. The vinyl banner can be hung across the top of your store while you wait for your new store signage to be installed, or completed. Vibrant bold window signs are a great way to be seen from a distance. You can create permanent window signs that will continue to get your store recognized, you can add temporary window clings that can be removed once the remodeling is over. The goal is to be able grab attention even through the construction vehicles.However you decide to help your store stand out, anything is always better than nothing. Letting your store remain the same regardless of what’s going on around you will make a huge impact on your sales, and not in a good way. Keep your business thriving with bold signage and speak to your customers.